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Business Guidance Selling

Over the past 20 years (or more !), organizations of all sizes have invested in sales process training. Think solution selling, strategic selling, complex sales selling, etc. These are all great methodologies, but today’s new technology environment requires sales people to transform into what we call “Business Guidance” selling. In short this is the ultimate […]

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Turning Salespeople into Consultants!

Turning your salespeople into consultants is critical. Check out this article we penned on the subject:  http://www.crn.com/news/channel-programs/240149808/turning-your-salespeople-into-consultants-art-science-or-bull.htm

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