Business Guidance Selling

Over the past 20 years (or more !), organizations of all sizes have invested in sales process training. Think solution selling, strategic selling, complex sales selling, etc. These are all great methodologies, but today’s new technology environment requires sales people to transform into what we call “Business Guidance” selling. In short this is the ultimate sales methodology because it transforms sales folks into consultative focused machines – uncovering needs for their clients which in turn helps the sales person morph into a trusted advisor. The snowball effect then takes place in that relationships with clients become stickier and STRONGER, translating to more sales, more value, and greater revenue !

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