C3 has worked with companies across the globe in a variety of marketplaces and technologies.  Check out just a sampling of the work we’ve done.

P.S.  Please check back periodically as this list is continually being updated !


Engaged by a leading Mobile Device Management vendor to create and execute a multi-pronged channel strategy in the US & International markets.  C3 worked with this leading firm on the channel strategy, recruitment, enablement, and rollout of the entire program.

Engaged by a custom application development mobility company to assist in packaging the firms intellectual property and then market these products via a North American channel.  Technologies include iOS, Android, and Win8 development.


C3 acted as outsourced entity for retail, distribution, and VAR channels for a leading international security software vendor.  Brought firm into retail and broadline distribution resulting in over an eight figure year over year run rate.

  • Increased number of resellers by over 100%.
  • Increased revenue per reseller by 50%
  • Increased revenue by a factor of 3x

Engaged by an international security company on a US expansion plan.  C3 helped launch the company into the US market and subsequently created a multi-tier distribution strategy around the client’s retail and SMB product lines.

Engaged by a leading encryption company to architect the channel strategy and subsequently roll out the program.  The channel program was developed via competencies as well as vertically aligned solution sets.


Engaged by business intelligence software company to re-define and rollout new channel strategy for North American market,  including resource requirements, financial projections, and channel go-to-market plan.  Consulting with executive management on key performance indicators as well as mass recruitment initiatives for tier one systems integrator firms.

Engaged by business intelligence firm for channel training and best practices/business planning training for channel organization

C3 acted as outsourced entity for a business intelligence software company. Designed, recruited, and enabled complete channel program


Developed cloud acceleration workshops and programs for leading software/services technology company.

Developed multi-month acceleration program for large networking and communications firm.

Developed sales and marketing training programs for large networking and communications firm.


  • Building a channel organization that grew from $0 to $5 million in 12 months.
  • Designed and rolled out complete channel strategy for a start-up text analytics firm.
  • Designed and rolled out a channel strategy for a small, compliance software company.
  • Developed complete channel strategy and recruitment rollout plan for an international project management start-up software company.
  • Refined program, identified gaps in offerings, and therefore increased business partner productivity by 25% for a SMB-focused software company.
  • Consulted on establishing two-pronged partner strategy and program for both an IBM channel as well as a Microsoft channel resulting in a partner ecosystem that produced 50% of revenue (approximately $2M) by year two.
  • Conducted VAR surveys and workshops for several ISV resulting in the identification and implementation of several channel related processes, including increasing  VAR satisfaction levels.